Jelmer Vierstra

Program Leader Circular Economy, Natuur & Milieu

Jelmer is Program Leader Circular Economy for Dutch environmental organisation Natuur & Milieu. Before that he was a senior consultant at Schuttelaar & Partners, developing corporate social responsibility strategies for medium and large companies in the agro and food sector. Jelmer believes that the transition towards a greener economy can only be achieved when behaviour of consumers, business and government change in close interaction with each other. Sustainable business can only compete when negative externalities are properly priced via government taxation and consumers can only make sustainable choices if they can distinguish real sustainability from greenwashing. Therefore Natuur & Milieu always works on three complementary activities: consumer campaigns, collaborations with business and lobby for sustainable policies.

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